With Instagram test Reels you can publish Reels without showing them directly to your existing community. This way you can find out which content performs well – before you officially publish it.
This feature is perfect if you want to test new content ideas or if you want to intentionally increase your reach.
A test Reel is initially only shown to people who don’t follow you yet.
Your followers will see the Reel later – when you decide that it performs well.
You can use it to:
test new content formats
compare hooks, topics or styles
build reach without risk
decide based on data what you publish
In short: you get real feedback without “spamming” your community.
Many creators and businesses post too rarely because they’re afraid that content will perform poorly.
Test Reels solve exactly this problem.
Benefits at a glance:
No risk for your existing community
More willingness to experiment with content
Higher chance of viral Reels
Data-based decisions instead of gut feeling
Ideal for content strategy and growth
Open Creator
Open the Lomavis Creator and create a new post.
Select post type
Select “Instagram Test Reel” as the post type.
Set graduation strategy
Decide how the reel should be published later:
Automatic: successful reels are published automatically
Manual: you decide later yourself whether the reel will be published
Upload video
Upload your reel video and optionally add:
Caption
Hashtags
Cover
Publish test reel
Schedule or publish your test reel as usual.
Done 
your reel will now first be shown to non-followers and after about 24 hours you can evaluate the performance.
When creating a test Reel, you decide how the Reel will be published after the test phase.
You can choose between:
Automatic graduation: If the Reel performs well, it will be published automatically and also shown to your followers.
Manual graduation: You decide later based on the performance whether the Reel should be published.
No matter what you choose, you can upgrade a test Reel anytime directly in the Instagram app and publish it. This way you always stay in full control and can decide spontaneously when a Reel is doing especially well.
Usually after about 24 hours you’ll have enough data to decide whether your Reel should be published. In some cases it can take a bit longer until you have meaningful results.
No. During the test phase, test Reels are only shown to non-followers. Only after graduation will the Reel also be shown to your followers.
Yes 
You can do the following with a test reel at any time:
publish it manually in Lomavis
or upgrade it directly in the Instagram app
So you always have full control.
If you’ve activated automatic graduation, Lomavis will publish your reel automatically as soon as it performs successfully. After that, it’ll also be shown to your followers.
Yes 
You can schedule test reels like normal and integrate them into your content workflow – just like other posts.
