Create image descriptions (ALT tags)

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Why are ALT tags important?

Image descriptions – also called ALT tags (alternative texts) – make visual content accessible for everyone, especially for people with visual impairment or blindness, who use screen readers.

Since June 28, 2025, the German Accessibility Strengthening Act (BFSG) requires digital content to be accessible. ALT tags are a big part of this requirement.

They also improve findability in search engines (SEO) and boost the user-friendliness of your content.

How to add ALT-tags in Lomavis:

1. Create post
   Open the Post Creator in your Lomavis account.

2. Upload media
   Add an image or a video to the post.

3. Add ALT-tags
   Click right below the image on the “ALT-tags” button.

4. Enter image description
   Enter a short, clear, and meaningful description of what's in the image.

5. Save
   Click “Save” to save your ALT-tag.

Tips for good ALT tags:

• Describe relevant content, not every little detail.

• Use clear, simple language.

• Don't repeat any info that's already in the text.

• Don't use any phrases like “image of...” – that's just unnecessary.

Benefits at a glance:

Meets legal requirements (BFSG)
Boosts digital accessibility
Improves SEO and visibility
Makes user experience more inclusive